Starter Vape Kit Incoterms — pitfalls

What happens when something goes wrong

A starter vape kit programme only works when three numbers agree: your shelf price, your reorder cycle and your defect tolerance. Change one and the plan moves. We build assortments around those three and we say so up front rather than after the invoice.

We keep the specification sheet for every order on file. Two years later, when a customer asks whether a pod is compatible, the answer is a lookup rather than a guess.

Every account gets a named contact who has actually seen the product. Being passed between three people to answer one question about a coil resistance is the fastest way to lose a buyer, so we do not organise support that way.

Getting the carton there intact

We ship from Shenzhen and Guangzhou: air express for samples and part loads, sea freight for volume. Typical production lead time is 18 working days after artwork approval, plus transit. We quote both routes so you can see the trade-off instead of guessing at it.

For repeat buyers we hold a shipping schedule rather than shipping on request. A fixed weekly cut-off means your reorder lands before the shelf empties instead of after.

How we structure a first order

A practical starting order for online vape stores is 200 units across two or three SKUs, not 200 units of one. That spreads the risk, gives your staff something to compare, and still hits the first price break.

Most online vape stores arrive with a spreadsheet and leave with too many SKUs. The fix is not a bigger catalogue, it is a narrower core. We normally propose three tiers: a volume line that carries the shelf, a step-up line that lifts basket value, and one trial SKU that tells you what to order next season.

• Batch codes traceable from carton back to production date
• Standing reorder schedule with a fixed cut-off
• Seven-day defect reporting with replace-or-credit
• Document pack prepared per destination market
• Mixed SKU cartons to spread first-order risk
• Named account contact who has handled the product

Unit price versus landed cost

Freight is quoted separately and honestly. Bundling it into the unit price looks tidy and hides the one line that changes most often between shipments.

Unit price breaks usually land at 200, 500 and 1000 pieces. Between those steps the cost curve flattens, which is why pushing a 200 unit order to 500 often costs less per unit than buyers expect.

Specification summary

We would rather lose an order at quotation stage than explain a mismatch after delivery, which is why the specification conversation comes before the price conversation.

Frequently asked

Related reading

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